Every year someone asks why we don't grow. The honest answer is that the work gets worse when we do.

Senior people, all the way through

At eight projects a year, the people on your first call are the people who design, build and ship your work. No hand-offs to a junior team after the pitch.

Time to think

A limit leaves room for the slow parts: research, writing, and the third round of an idea that is almost right. That is usually where the best work comes from.