The brief

Northwind Pay helps small exporters get paid across borders. Their product worked, but the brand looked like every other fintech and the sign-up flow lost half of new users before verification.

What we did

We rebuilt the identity around one idea, money that arrives on time, and redesigned onboarding from eleven screens to six. Copy, illustration and the app UI were designed together, so the promise on the homepage matches what users see in the product.

The result

Onboarding completion rose 31% in the first quarter. The team now ships new screens from a shared design system instead of starting from scratch.