The brief

A new audio journalism start-up with no name, no brand and a launch date eight weeks away.

What we did

We ran a three-week naming sprint, built a bold editorial identity and wrote, shot and edited a 90-second launch film. Social cut-downs and podcast artwork came from the same system, so every touchpoint felt like one voice.

The result

The launch film passed 1.2 million views in its first month, and Fieldnote reached 40,000 subscribers before its fifth episode.