The brief

Halden is a private clinic with three locations. Patients liked the care but struggled with the website: booking took four steps and most people called instead.

What we did

A calmer identity with a warm, readable type system, and a new site built around one task: booking. We cut the flow to two steps, wrote plain-language service pages and connected the clinic's existing scheduling tool.

The result

Online appointments doubled within eight weeks, and phone volume at reception dropped by a third.